Ok, I know, you don’t really “launch” a consulting firm. I mean, it’s not like we were in private beta and now we’re live. (Although that would have been hilarious!) But we did finalize a lot of things, not the least of which were my biz cards, and sent out our official press release this morning for the launch of the company! Check it out here…

We’ve also been working on the SEO for the site, which has been VERY frustrating. With a new URL, we’re faced with being shunned by Google for what some have estimated a full six months while they decide whether or not we’re a real company/site. Our search ranking on MSN is #1, but that’s no real consolation since I don’t know anyone who actually uses MSN. Tips to shorten the time we are placed in this “Google sandbox” are to increase the number of inbound links and visitors, and wait. So! If you have a blog or site and want to link to us and help the cause, please do! www.othersidegroup.com. Any other advice on SEO efforts at this early stage are welcome!